|
Albany, California - January 1, 2005
Double Pride in Albany and San Bruno California announced today the launch of the Double Pride brand and logo system by ID International. Double Pride (DP) is a unique and comprehensive company serving the needs of America's deaf and intercultural heritage. Among the services DP offers: counseling, public speaking, teambuilding, business consulting, training, and education, the message is always that "knowledge is power, unity is strength."
The Deaf Culture in the United States is a group with very specific cultural and communication needs. Most deaf are non-speaking as well, because for the deaf that have never heard speech, it is close to impossible to develop it in themselves. This creates a wide variety of cultural and psychological barriers. The U.S. has its own form of Sign Language called "American Sign Language" or (ASL), and surprisingly to some Americans, not all deaf worldwide use this language. Deaf in England and deaf in France basically cannot communicate with deaf in the U.S., dividing one of the world's first potential worldwide cultural communities with language.
In response, DP has implemented a unique web system at www.doublepride.com, and has released a wide variety of print collateral developed specifically to build brand power, with the goal of building DP to be one of the most influential cross-cultural communication companies in the world today.
DP accomplished this brand release with the help of ID International from Chico, California (Milan, Paris, and Bristol) www.identity-international.com. ID International is a branding agency specializing in seamlessly integrating print and web, and according to DP, the agency relationship with ID International will be strengthened to maximize marketing successes as well as return on investment for the for-seeable future. Double Pride reports that the ID International proved essential in their successful logo development and brand release today.
|